Gary Mead – CEO, Audemars Piguet We’ve been with Salon Privé since its inauguration some five years ago.
We’re delighted with the collaboration. It brings together the chance to showcase our brand as one of the premier watch houses in the world against some of the most amazing car brands in the world – like the Ferraris, Bugattis and Mercedes.
And of course it’s the correct place for us to be. Our clients expect us to be in the showcase with those other brands and we’ve been with Salon Privé since day one as we truly believe in the event. And equally, we we truly believe in the brand partners that it endorses as well.
Today is actually the world launch of these products. No clients around the world have seen these products. The official launch is here today. And this is the first ever World Launch for Audemars Piguet in the UK
We think this environment in this particular conservatory which is owned by the Duke of Northumberland – the now tenth Duke of Northumberland – is totally befitting for the ambiance of the brand. People have been very, very, relaxed, informal – which is exactly what we want.
It’s the perfect environment to showcase these products where people can walk around actually see them politely and indeed as you can see with the Royal Oak theme and the Offshore theme is something that we think benefits the brand.
Well Sachin is one of our many ambassadors, alongside the likes of Graeme McDowell, Rory McIlroy, Lee Westwood on the golfing front, Michael Schumacher, Lionel Messi. We have a very strong platform of international sporting celebrities.
Sachin is quite a unique proposition because as you know he was part of the Indian World Cup winning team.
In his career he’s pretty much won every single award.
He has set every single milestone. He has broken every single record. The only thing he hadn’t done was be part of the winning World Cup team.
That was achieved earlier on this year when India won the World Cup.
He’s a true gentleman and he’s been a long time supporter of our brand.
We’re very, very honoured to have him with us. And he actually appreciates the attention to detail. He appreciates the quality that we work with.
We’re very honoured to have you here today at the launch of these new products. We have the new Offshore collection. This is the world launch in london.
First reaction on seeing them, what do you think?
Sachin Tendulkar Brilliant, absolutely fabulous.
See, I like to feel weight on my wrist and I think this is superb.
This is very sporty and very light.
I started off with various brands but then you graduate to different levels.
And this is the ultimate that you can have on your wrist.
Gary Mead and obviously the larger size is not something that intimidates you.
Sachin Tendulkar It makes a huge statement. And somebody who is passionate about watches…
…it’s a huge statement.
I look for that.
You know something, something like this, I mean, from fifteen feet away I’d know that this is AP – Audemars Piguet – this is Offshore. And that’s a big statement.
Hello friends. Here I with the 44mm AP Rose Gold 18ct.
It’s the World Wide Launch and it’s a fabulous watch to have on your wrist.